Does Your Brand Actually Live Its Values?
Here's How to Find Out
Every company has a mission statement. Most companies have their core values prominently displayed on their website. But here's the uncomfortable truth: stating your values and living them are two completely different things.
Customers, employees, and investors can smell authenticity from a mile away – and they're increasingly making decisions based on whether brands genuinely walk their talk.
That's why we've developed the Brand Synchronicity Evaluator – a comprehensive framework that measures the gap between what companies say and what they actually do across five critical areas:
Mission Statement Quality & Integration – Is your purpose just marketing copy, or does it actually drive decisions?
Marketing Authenticity – Does your messaging reflect genuine values or sound good?
Stakeholder Alignment – Do customers and investors believe you're authentic?
Employee Experience – Are your people living ambassadors or quiet skeptics?
Operational Integrity – Do your business practices match your brand promises?
Unlike surface-level brand audits, this evaluation delves into objective evidence, including customer reviews, employee feedback, crisis responses, investment decisions, and operational choices. The result? A scored assessment (0-100) that reveals exactly where your brand's authenticity is strong, and where dangerous gaps could damage your reputation and negatively impact your business.
The brands that win in the long term aren't just the ones with the best marketing. They're the ones where purpose and practice actually align.
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